In latest internet world statistics, global population of 1.25billion people are on internet. So, it is vital for any marketing personnel in a company to evaluate and integrate e-marketing strategies into the global market.
1. Online Branding: The internet provides huge opportunities for building your branding that aren’t available offline. It allows you to promote your products and services, online branding at a tiny fraction of the cost. No time and space limitation, your customers can visit your site at their convenient, Your competitive advantage is that your can identify a brand quickly if you offer something that no one else does.
2. Spam Words : Personalization your email marketing will reduce the possibility of the email being mistaken as SPAM. The reason being, recipients will more likely to open and read emails addressed personally to them. Thus increased the open-rate of your email. The sole purpose of email marketing is to draw your recipients to take a specific action. Therefore a call for action buttom is very important and knowing when and where to call for this action.
3. Make it Readable, Short and Simple with Images Disabled: Always take into account the appearance of your email with images disabled. The best advises is to create readable emails with image block is use an alt description. Made it simple and short. The more email content you create, the higher chance of triggering the SPAM filter. Keep your brand top of mind your customers by finding the perfect balance between and over mailing.
4. Develop an interesting subject line: It is important to create an interesting subject line to capture the recipients interest and attention. Ultimately, you want to create the emotion of buying from your recipents. Preferably, the subject line should not exceed 40 characters.
5. Place your unsubscribe at TOP: Surprise, it may seems, to place at Top. Impatient and Lazy unsubscribers have a tendency to click the SPAM button instead scrolling down to find the unsubscribe link. Although it may increase the unscrible rate, but that’s better than an inflated SPAM complaint count. Using single click to unsubscribe.
6. Privacy Policy: It is important to assure your recipients that their email address is legitimate and will be kept confidential. Place your privacy policy at the bottom of every email.
7. Give Bonus with Products: Overselling can burn people out. Engage your subscribers with useful, free contents and over delivered. Always keep your brand top of mind.
8. The best day to send your email: From my past experience, Tuesday morning has always resulted in the best open, click-through, and conversion rates.
9. Split test your email to test for response: Have a split test of email on the same contents and verify the results.
10. 600 Pixel Width: Due to the limitations of many email clients, Recommended width somewhere between 500 to 600 pixels wide would be a good size
11. Proofreading: After spending a great deal of time crafting your email, practice proofreading, make sure you do not overlook the following: Spell check, Spam check, email links, mail merge codes (if any).
12. Monitor Replies: When you send out thousands of emails, you’re bound to get a few replies. Occasionally, you’ll get some good feedback from your subscribers. In addition, some people reply with unsubscribe requests.
13. Segmentation : Segment your email list by either purhase behaviour, geographical, demographic, gender, market demand.
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